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I Communicate in GIFs Now and Media Training with Genelle Aldred

I Communicate in GIFs Now and Media Training with Genelle Aldred

April 15, 2021

In this episode, we talk about the GIF. We give you some examples of where it has been used well in communications campaigns, the things to consider and the dark side. 

We have former ITV and BBC journalist Genelle Aldred, and founder of communications consultancy GA\C with us to talk to us about media training, creating space for conversations, and ethical storytelling. 

 

Blood donation service explains why it asks for black donors - Twitter Thread https://twitter.com/i/events/927849585644580864?s=20 

One small step for womankind – support a new movement through your choice of gifs by Josephine Graham  https://comms2point0.co.uk/comms2point0/2019/3/5/one-small-step-for-womankind-support-a-new-movement-through-your-choice-of-gifs 

We Need to Talk About Digital Blackface in Reaction GIFs By Lauren Michele Jackson https://www.teenvogue.com/story/digital-blackface-reaction-gifs 

 

Genelle Aldred  @genellealdred

Website https://www.genellealdred.com/ 

In Conversation: The Monarchy, The Press & Meghan Markle https://www.youtube.com/watch?v=MLBGjMOS2Ok 

How To Use Comms To Increase Staff Diversity https://www.youtube.com/watch?v=h98ML58TMpw 

 

Find Rebecca: 

Twitter: https://twitter.com/rebecca7roberts

https://twitter.com/threadandfable  

Linkedin: Rebecca Roberts 

Website: https://threadandfable.com/

Podcast: The Hear It podcast 

 

Find Harriet:

Twitter: https://twitter.com/HarrietSmallies  

Linkedin: Harriet Small

Website: https://www.commsoveracoffee.com/

Don’t Self Deprecate and How to Have Better Meetings

Don’t Self Deprecate and How to Have Better Meetings

April 13, 2021

In this episode, we have a chat about being humble and how it could be hindering rather than helping you. For our 5 Minutes with, we talk about how to have better meetings. What are the dynamics that you need to be mindful of and how do you ensure you get the most of the meeting. 

 

F*ck being humble!  TED Talk by Stefanie Sword Williams https://www.youtube.com/watch?v=oduEj9n9nEA

FBH  https://www.fuckbeinghumble.com/ 

Struggling with COVID fatigue? Citigroup will roll out 'Zoom Free Fridays' to give workers a break https://eu.usatoday.com/story/tech/2021/03/23/zoom-fatigue-citigroup-gives-workers-friday-break-platform/6963484002/ 

Art of Gathering by Priya Parker https://www.priyaparker.com/ 

 

Find Rebecca: 

Twitter: https://twitter.com/rebecca7roberts

https://twitter.com/threadandfable  

Linkedin: Rebecca Roberts 

Website: https://threadandfable.com/

Podcast: The Hear It podcast 

 

Find Harriet:

Twitter: https://twitter.com/HarrietSmallies  

Linkedin: Harriet Small

Website: https://www.commsoveracoffee.com/

Unexpected Channels and Africa’s Tech Story with Maria Adediran

Unexpected Channels and Africa’s Tech Story with Maria Adediran

April 8, 2021

In this episode, we talk about unexpected channels. The examples we share include, Propercorn, Clearscore, Dunelm, and Bloom & Wild. For our 5 Minutes with we have Maria Adediran, Senior PR Account Manager at Wimbart. She gives us an insight into tech PR in Africa and emerging markets. 

 

Propercorn founder Cassandra Stavrou interviewed by Mary Nightingal‪e‬

How I Grew My Brand  https://podcasts.apple.com/gb/podcast/propercorn-founder-cassandra-stavrou-interviewed-by/id1359116668?i=1000406346913 

 

Wimbart https://wimbart.com/  

Instagram  https://www.instagram.com/wimbartpr/ 

Twitter https://twitter.com/Wimbart 

 

Maria on Twitter  https://twitter.com/taye_maria 

Maria on Linkedin https://www.linkedin.com/in/maria-adediran-45b0a766/ 

 

Find Rebecca: 

Twitter: https://twitter.com/rebecca7roberts

https://twitter.com/threadandfable  

Linkedin: Rebecca Roberts 

Website: https://threadandfable.com/

Podcast: The Hear It podcast 

 

Find Harriet:

Twitter: https://twitter.com/HarrietSmallies  

Linkedin: Harriet Small

Website: https://www.commsoveracoffee.com/ 

Jargon and Everyone Wants a…..

Jargon and Everyone Wants a…..

April 6, 2021

This is a cathartic episode! We discuss the use of jargon and acronyms in communications. Why do people use them and when does it stop your message from reaching your audience? For our 5 Minutes, we chat about all the things that every stakeholder wants from PR, Communications and Marketing. From requests to arrange meetings with an A-listers to Linkedin vanity likes, we share ours. 

 

Steven Pinker: Sense of Style https://stevenpinker.com/publications/sense-style-thinking-persons-guide-writing-21st-century 

Steven Pinker: How to banish business jargon https://www.cityam.com/steven-pinker-how-banish-business-jargon/ 

Steven Pinker on Why Your Professional Writing Sucks (And What to Do)

https://fs.blog/2016/03/stephen-pinker-tells-us-why-our-professional-writing-sucks-and-what-to-do/ 

Because Words Matter, Rebecca Roberts, Thread & Fable blog https://threadandfable.com/2020/07/02/because-words-matter/ 

If you can’t explain it simply, you don’t know it well enough. Rebecca Roberts, Thread & Fable blog https://threadandfable.com/2017/07/13/if-you-cant-explain-it-simply-you-dont-know-it-well-enough/ 

Why BAME ain't the same: The term BAME may be widely used but that doesn't mean it can't be questioned by Asad Dhunna https://www.campaignlive.co.uk/article/why-bame-aint/1672936 

Seven star wars quotes to explain our campaign learning https://comms2point0.co.uk/comms2point0/2020/1/26/seven-star-wars-quotes-to-explain-our-campaign-learning 

6 titles, 6 tips - comms lessons from the chicago bulls’ basketball dynasty https://comms2point0.co.uk/comms2point0/2020/6/14/6-titles-6-tips-comms-lessons-from-the-chicago-bulls-basketball-dynasty 

Comms2point0 blog from Yorkshire Fire & Rescue https://comms2point0.co.uk/comms2point0/tag/South+Yorkshire+Fire+and+Rescue+Service+communications+and+pr 

 

Find Rebecca: 

Twitter: https://twitter.com/rebecca7roberts

https://twitter.com/threadandfable  

Linkedin: Rebecca Roberts

Website: https://threadandfable.com/

Podcast: The Hear It podcast 

 

Find Harriet:

Twitter: https://twitter.com/HarrietSmallies  

Linkedin: Harriet Small

Website: https://www.commsoveracoffee.com/

More Than a Hashtag and ‘Competitive’ is Not a Salary Bracket

More Than a Hashtag and ‘Competitive’ is Not a Salary Bracket

April 1, 2021

In this episode, we discuss why online activism is not where the action stops. What role do we have as PR and Communications professionals to change the narrative and breakdown racist rhetoric in society? Following the massacre in Atlanta on March 16, the conversation about racism, particularly to east and south Asian communities, has been ignited, with the hashtag #StopAsianHate but it has to be more than an online gesture. For our 5 minutes, we talk about the problems associated with using ‘competitive, as a salary disclosure.  

 

Racist anti-Asian hashtags spiked after Trump first tweeted ‘Chinese virus,’ study finds https://www.washingtonpost.com/nation/2021/03/19/trump-tweets-chinese-virus-racist/

My allies never post Black squares by Harriet Small Okot https://www.futureproofingcomms.co.uk/thelatest/fp4-chapter04

“I’ve Experienced The Insidious Chill Of Casual Racism”: Why The #StopAsianHate Hashtag Is So Important by Andrea Cheong  https://www.vogue.co.uk/arts-and-lifestyle/article/stop-asian-hate-hashtag

This Is What Anti-Asian Hate Looks Like in the UK By Angela Hui https://www.vice.com/en/article/4adzeb/anti-asian-hate-crimes-uk 

Asian Americans reported 3,800 hate-related incidents during the pandemic, report finds https://www.theguardian.com/us-news/2021/mar/16/asian-americans-hate-incidents-pandemic-study

There’s only so much pain the Asian community can swallow before we realise we’re drowning, Yang Tian https://www.theguardian.com/commentisfree/2021/mar/22/theres-only-so-much-pain-the-asian-community-can-swallow-before-we-realise-were-drowning 

Caroline Flack: Her Life and Death https://www.channel4.com/programmes/caroline-flack-her-life-and-death 

Comm2Point0 Job descriptions 

https://comms2point0.co.uk/comms2point0/2018/2/6/comms-team-20-job-description-a-new-download  

Is your job description the barrier?https://comms2point0.co.uk/comms2point0/2020/7/18/is-your-job-description-the-barrier 

 

Find Rebecca: 

Twitter: https://twitter.com/rebecca7roberts

https://twitter.com/threadandfable  

Linkedin: Rebecca Roberts

Website: https://threadandfable.com/

Podcast: The Hear It podcast @hearitpodcast

 

Find Harriet:

Twitter: https://twitter.com/HarrietSmallies  

Linkedin: Harriet Small

Website: https://www.commsoveracoffee.com

Loneliness in PR and Feast & Famine of Freelance

Loneliness in PR and Feast & Famine of Freelance

March 30, 2021

In this episode, we talk about the loneliness that PR and communications pro may be going through at the moment, and why it is so important to break the stigma and shame that is associated with social isolation. We also share our tips on managing the ‘feast and famine cycle’, of being a PR, comms and marketing freelancer or consultant. 

 

Together: The Healing Power of Human Connection in a Sometimes Lonely World  by Vivek H Murthy

Alone Not Lonely 

https://www.commsoveracoffee.com/new-blog/alone-not-lonely

The social biome: how to build nourishing friendships – and banish loneliness 

https://www.theguardian.com/lifeandstyle/2021/mar/24/the-social-biome-how-to-build-nourishing-friendships-and-banish-loneliness 

Making Peace With The Feast Or Famine Of Freelancing

https://www.smashingmagazine.com/2019/08/feast-famine-freelancing/

Going Viral and Getting PR in the PR Industry with Arvind Hickman https://www.podbean.com/ew/pb-vi5jv-fdc821  

Money: A User’s Guide: The Sunday Times bestselling guide to taking control of your personal finances by Laura Whateley

 

Find Rebecca: 

Twitter: https://twitter.com/rebecca7roberts

https://twitter.com/threadandfable  

Linkedin: Rebecca Roberts 

Website: https://threadandfable.com/

Podcast: The Hear It podcast @hearitpodcast

 

Find Harriet:

Twitter: https://twitter.com/HarrietSmallies  

Linkedin: Harriet Small

Website: https://www.commsoveracoffee.com/ 

 

Marketing to Parents and Making Motherhood More Real with Clemmie Telford

Marketing to Parents and Making Motherhood More Real with Clemmie Telford

March 25, 2021

This week we talk about marketing and advertising to parents. We analyse some recent consumer campaigns by brands such as Tommee Tippee, Nike, Maltesers and Bloom & Wild. We talk to author, blogger, podcaster and creative strategist Clemmie Telford about the portrayal of real-life in advertising and marketing, and having difficult conversations and answering difficult questions. 

 

Tommee Tippee #thebooblife https://www.tommeetippee.com/en-gb/thebooblife 

Spill the Milk IG Series https://www.instagram.com/tommeetippeeuk/channel/?hl=en 

Manifest https://manifest.group/ 

The Toughest Athletes AD by Nike https://www.youtube.com/watch?v=_-5MGkUwe6w&t=2s 

Nike further expands protections for pregnant athletes after fierce backlash https://edition.cnn.com/2019/08/19/business/nike-pregnant-policy/index.html 

Quit Like a Woman: The Radical Choice to Not Drink in a Culture Obsessed with Alcohol by Holly Glenn Whitaker

Jacqueline Wilson, Women and Journalism, Pensions Campaign and Alcohol Marketing - Woman’s Hour https://www.bbc.co.uk/programmes/m000mk2b 

Weekend Woman's Hour - The Feminisation of alcohol marketing, Nudity & Sculptor Bridget McCrum https://www.bbc.co.uk/programmes/m000ms9s 

Maltesers ads show honest realities of motherhood in support of mums’ mental health https://www.thedrum.com/news/2021/03/08/maltesers-ads-show-honest-realities-motherhood-support-mums-mental-health 

The first step to thoughtful marketing - Bloom & Wild https://www.bloomandwild.com/optout 

 

But Why?: How to answer tricky questions from kids and have an honest conversation with yourself by Clemmie Telford https://www.waterstones.com/book/but-why/clemmie-telford//9781472278784 

Mother of All Lists https://motherofalllists.com/  

But Why Podcast hosted by Clemmie Telford https://podcasts.apple.com/gb/podcast/but-why/id1553074696 

Twitter: @clemmie_telford https://twitter.com/clemmie_telford 

Instagram: Clemmie_telford https://www.instagram.com/clemmie_telford/ 

 

Find Rebecca: 

Twitter: https://twitter.com/rebecca7roberts

https://twitter.com/threadandfable  

Linkedin: Rebecca Roberts 

Website: https://threadandfable.com/

Podcast: The Hear It podcast 

 

Find Harriet:

Twitter: https://twitter.com/HarrietSmallies  

Linkedin: Harriet Small

Website: https://www.commsoveracoffee.com/ 

 

 

 

 

Safe Spaces at Work and Crisis Comms in the Police with Amanda Coleman

Safe Spaces at Work and Crisis Comms in the Police with Amanda Coleman

March 23, 2021

In this week, we reflect on how workplaces can support women. We invited Crisis Communications expert Amanda Coleman to talk to us about The London Metropolitan Police communications response to events at a vigil for Sarah Everard on Saturday 13 March. 

 

Everyone has the ability to be an ally by Nafisa Shafiq https://comms2point0.co.uk/comms2point0/2021/3/15/everyone-has-the-ability-to-be-an-ally 

 

Amanda Coleman Communications  https://amandacolemancomms.co.uk/ 

Crisis Communication Strategies by Amanda Coleman https://www.koganpage.com/product/crisis-communication-strategies-9781789662900

@amandacomms https://twitter.com/amandacomms 

 

Find Rebecca: 

Twitter: https://twitter.com/rebecca7roberts

https://twitter.com/threadandfable  

Linkedin: Rebecca Roberts

Website: https://threadandfable.com/

Podcast: The Hear It podcast 

 

Find Harriet:

Twitter: https://twitter.com/HarrietSmallies  

Linkedin: Harriet Small

Website: https://www.commsoveracoffee.com/ 

 

 

Going Viral and Getting PR in the PR Industry with Arvind Hickman

Going Viral and Getting PR in the PR Industry with Arvind Hickman

March 18, 2021

We’ve all heard it at some point. ‘We need to go viral.’ We explore whether it is all it’s cracked out to be and why you may need to take them back to the communications and marketing objectives. 

 

We are joined by Arvind Hickman, News Editor at PR Week to discuss the 2021 power book, getting coverage in the industry’s top trade publication, and how they are using podcasting. We also catch up with him on how things are going with PR Week’s ambition to get more representative voices in the magazine. 

@MyDoncaster https://twitter.com/mydoncaster?lang=en

The Sofa tweet by Doncaster https://twitter.com/MyDoncaster/status/1334790347378012160

Accidentally famous: The psychology of going viral https://edition.cnn.com/2018/03/16/health/social-media-fame/index.html 

@ArvindHickman https://twitter.com/ArvindHickman 

@prweekuknews https://twitter.com/prweekuknews 

PR Week, The PR Show - PR's Blueprint for racial diversity https://soundcloud.com/prweekuk/the-pr-show-prs-blueprint-for-racial-diversity

PR Week The PR Show - How agencies are tackling a mental health crisis https://soundcloud.com/prweekuk/the-pr-show-tackling-prs-mental-health-crisis 

How media coverage is weakened by a lack of racial diversity by Arvind Hickman  https://www.futureproofingcomms.co.uk/thelatest/fp4-chapter05 

Who’s in? PRWeek UK launches Power Book 2021 and lists lead players in each sector https://www.prweek.com/article/1708604/whos-in-prweek-uk-launches-power-book-2021-lists-lead-players-sector

Beattie Communications chairman resigns over social media post https://www.bbc.co.uk/news/uk-scotland-scotland-business-56273997

Beattie’s intent - Not the mortifying, messed up message  - is what matters most by Arvind Hickman https://www.prweek.com/article/1708725/beatties-intent-%E2%80%93-not-mortifying-messed-up-message-%E2%80%93-matters

After Coca-Cola Backlash, LinkedIn Removes Diversity Lesson Telling Employees to 'Be Less White' https://www.newsweek.com/linkedin-removes-diversity-lesson-less-white-1571205 

‘Lazy, misogynistic, inverted trolling, tone deaf’ - Burger King tweet about ‘women in the kitchen leaves foul taste’ by Arvind Hickman https://www.prweek.com/article/1709404/lazy-misogynistic-inverted-trolling-tone-deaf-%E2%80%93-burger-king-tweet-women-kitchen-leaves-foul-taste 

 

Find Rebecca

Twitter: https://twitter.com/rebecca7roberts

https://twitter.com/threadandfable  

Linkedin: Rebecca Roberts

Website: https://threadandfable.com/

Podcast: The Hear It podcast 

 

Find Harriet

Twitter: https://twitter.com/HarrietSmallies  

Linkedin: Harriet Small

Website: https://www.commsoveracoffee.com/ 

 

Reels vs Tiktok and Creative Control

Reels vs Tiktok and Creative Control

March 16, 2021

In this episode, we talk about the battle for short-form content. Who is winning? Will audiences get fatigued by the over-saturation? How is Facebook trailing their newest feature? We have a chat about creative control, which can be a difficult thing to navigate when you’re new to public relations and communications.  

 

Ali Gordon https://www.instagram.com/aligordon/?hl=en

Instagram’s TikTok Clone ‘Reels’ Is Coming To Facebook With Trial Starting In India https://www.forbes.com/sites/siladityaray/2021/03/09/instagrams-tiktok-clone-reels-is-coming-to-facebook-with-trial-starting-in-india/?sh=135d456647df 

 

H&M Apologizes for ‘Monkey’ Image Featuring Black Child

 https://www.nytimes.com/2018/01/08/business/hm-monkey.html 

 

Find Rebecca

Twitter: https://twitter.com/rebecca7roberts

https://twitter.com/threadandfable  

Linkedin: Rebecca Roberts

Website: https://threadandfable.com/

Podcast: The Hear It podcast 

 

Find Harriet:

Twitter: https://twitter.com/HarrietSmallies  

Linkedin: Harriet Small

Website: https://www.commsoveracoffee.com/ 

 

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