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The PR, Comms and marketing podcast answering the things you would normally have asked someone really quickly about at an event or while making a brew in the office. Harriet Small and Rebecca Roberts catch up and tackle a different topic each week they think others in the industry would find useful.
Episodes
Thursday Dec 01, 2022
Thursday Dec 01, 2022
We welcome Scott Field, Director of Communications at the British Olympic Association, onto this episode. We discuss how communications were led for Tokyo 2020, how TeamGB maintained momentum during the pandemic and how the story was told despite there being no crowds and limited access for press.
Building a career in sport, having worked at football clubs, the FA and now with TeamGB, we ask what the common misconceptions are about establishing a comms career within sport - namely, having an encyclopedic knowledge about a team or sport being essential, when actually good communications skills are the priority.
@scottjfield
This is our last episode of Season3, a mini season for 2022! We are currently working on plans for Season 4 and if you'd like to get involved as a guest, partner or sponsor please email info@threadandfable.com
Tuesday Nov 29, 2022
Tuesday Nov 29, 2022
This episode we speak with Alexa Heinrich on accessible social media. Alexa founded Accessible Social outside of her 'day job' as Social Media Manager for St. Petersburg College in Florida.
With so much content being shared across social media by brands and organisations, the gaps in accessibility are ever apparent, something we wanted to explore with Alexa and understand why as communicators, we should all be building accessibility into our strategies as business-critical, not just as an add-on.
We find out how we can all improve our own social feeds and where we can go to get more help.
@HashtagHeyAlexa
https://www.accessible-social.com/
Alexa is also co-founded of Social Media Tea, which is both a hilarious and often heart-warming community of examples, thoughts and issues among those working within social
https://socialmediatea.com/home
https://www.instagram.com/sippinsocialtea
Alexa mentions
https://twitter.com/thewheeloftime
Jeep's creative captions https://www.newsweek.com/turn-your-tvs-closed-captioning-surprise-new-jeep-ad-1680056#:~:text=Jeep's%20Super%20Bowl%20LVI,throughout%20their%20time%20on%20screen.
Thursday Nov 24, 2022
Thursday Nov 24, 2022
If anyone had predicted everything that's happened in 2022, we'd be surprised!
We recorded this live episode as a session at CommsHero week and talked about how to move with the tide of change; both from a broader sense and how that shapes the work we do as marketing and communications professionals, as well as professionally and personally.
We mention...
Changes with Annie Macmanus https://podcasts.apple.com/gb/podcast/changes-with-annie-macmanus/id1465937091
Jim Hemerling, how to lead in constant change https://www.ted.com/talks/jim_hemerling_5_ways_to_lead_in_an_era_of_constant_change
Worcester Warriors owners blame fans and players https://www.telegraph.co.uk/rugby-union/2022/09/30/worcester-warriors-players-staff-brink-losing-jobs/
Trainwreck: Woodstock '99 on Netflix https://www.netflix.com/gb/title/81280924
Instagram Boycott 2022 https://www.ladbible.com/news/instagram-users-vow-to-boycott-app-20220629
Tuesday Nov 22, 2022
Tuesday Nov 22, 2022
We're back for a short and sweet Season 3, bringing you a handful of episodes to wrap up 2022 with.
First up, we're talking about the influencer campaigns and the impact on supply chain, wondering whether (at times) marketing, comms and operations talk...
We talk about the Adanola range that quickly ran out of stock following a Molly Mae campaign https://adanola.com/ and the Krissy Cela range, which you have to be quick or miss out on https://uk.oneractive.com/ - do these ranges effectively create a hype around them like the Crtz https://www.crtz.xyz/ brand, where drops are meant to be competitive and short lived, or are they potentially limiting customer engagement by often selling out even as a campaign begins?
Rebecca may not be able to pronounce it, but we also talk about the 501% rise in searches of the Negroni Sbagliato following a viral sound on TikTok, clipped from an interview by House of Dragons stars talking about their drink of choice. Stunning.
The cost of living communications focus, finds us listing some of the key principles we think are important as communicators, whether we have an internal audience or include it within external messaging.
A blog Rebecca wrote here on the cost of living crisis impacting students as well as a mention of Dan Slee's blog focusing on public sector comms.
Please rate, review and subscribe and if you'd like to get in touch you can email us at info@threadandfable or follow us on instagram @hyg5m or on twitter @HarrietSmallies and @Rebecca7Roberts
Thursday Nov 11, 2021
Thursday Nov 11, 2021
This is a special bonus episode that features Rebecca’s best bits of season 2.
The list of episodes that the clips are taken from
Personal Success and Hyping Yourself with Lucy Werner
Am I Stuck in a Rut or is it Pandemic Fatigue? And Women’s Sport with Fadumo Olow
Telling the Story of Women’s Sport with Sue Anstiss
Communicating Supply Issues and One Minute Briefs with Nick Entwistle
Tech for Good with Alice Skeats from Nextdoor
Thursday Nov 04, 2021
Thursday Nov 04, 2021
This is a special bonus episode that features Harriet’s best bits of season 2.
The list of episodes that the clips are taken from
Sliding Doors with Sam Hodges and James MacLeod https://podcasts.apple.com/gb/podcast/sliding-doors-with-sam-hodges-and-james-macleod/id1550599535?i=1000538655304
Document, rather than create and Alex Payne, The Room - building a marketing tech business https://podcasts.apple.com/gb/podcast/document-rather-than-create-and-alex-payne-the/id1550599535?i=1000537810843
Oh the Glamorous and Music PR with Brenda Juliet https://podcasts.apple.com/gb/podcast/oh-the-glamorous-and-music-pr-with-brenda-juliet/id1550599535?i=1000536357574
Wellbeing at work - more than a yoga class and the revival of internal communications with Dev Mistry https://podcasts.apple.com/gb/podcast/wellbeing-at-work-more-than-a-yoga-class-and/id1550599535?i=1000531052164
Getting leadership visibility right and creative leadership with Charles Day https://podcasts.apple.com/gb/podcast/getting-leadership-visibility-right-and-creative/id1550599535?i=1000534774447
Asking for Help at Work and Wellness PR Guru Naomi White https://podcasts.apple.com/gb/podcast/asking-for-help-at-work-and-wellness-pr-guru-naomi-white/id1550599535?i=1000530367373
@jamesmacleod https://twitter.com/jamesmacleod?lang=en Linkedin: https://uk.linkedin.com/in/jamesmacleodcomms
@SamHodges https://twitter.com/SamHodges Linkedin: https://uk.linkedin.com/in/samhodgescomms
Twitter https://twitter.com/alexpaynetv?lang=en Linkedin https://www.linkedin.com/in/arapayne/?originalSubdomain=uk
Find Brenda Linkedin https://www.linkedin.com/in/brenda-juliet-nabanja-a3b9548b/?originalSubdomain=uk Myblaqbook Instagram https://www.instagram.com/MYBLAQBOOK/ My Blaqbook https://www.myblaqbook.com/
Find Dev Twitter https://twitter.com/DeMistryMan Linkedin https://uk.linkedin.com/in/devrmistry
Find Charles The Looking Glass https://www.thelookinglass.com/ @charlesday https://twitter.com/charlesday
Find Naomi Twitter: @Bambi_Nay https://twitter.com/Bambi_Nay Instagram: @naomiwhitecommunications https://www.instagram.com/naomiwhitecommunications/?hl=en Linkedin: Naomi White https://www.naomiwhitecommunications.com/
Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor.
Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information:
Twitter: @Nextdoor_UK Website: https://nextdoor.co.uk/
Follow us on Instagram @HYG5MPod
Find Rebecca:
Twitter: https://twitter.com/rebecca7roberts
https://twitter.com/threadandfable
Linkedin: Rebecca Roberts
Website: https://threadandfable.com/
Podcast: The Hear It podcast
Find Harriet:
Twitter: https://twitter.com/HarrietSmallies
Linkedin: Harriet Small
Website: https://www.commsoveracoffee.com/
Friday Oct 15, 2021
Friday Oct 15, 2021
This extended guest episode was recorded as part of our season 2 finale.
In this episode, we are joined by two titans of television and entertainment PR who are generally all-around nice guys. Sam Hodges and James MacLeod started their PR career at the BBC together working on shows such as Strictly Come Dancing. They have gone on to have top comms roles at ITV, BBC, Netflix, Channel 4 and Twitter between them.
During our conversation, we talked about what it is really like being at the top, moving a headquarters outside London, making the decision to switch industries from TV to tech, failure, reality TV, Ofcom and the most important question of all, how do shows get picked for Gogglebox.
At the time of recording the podcast, James MacLeod had stepped down as Communications Director at Channel 4, and remained as an advisor on the government’s new consultation relating to the broadcaster's future ownership and its review of public service broadcasting. James started his career at the BBC as a publicist and then later joined ITV, leaving there as Head of Press, Broadcasting.
Sam Hodges is a director at Aaqua. He has been the Head of Communications at the BBC , and Twitter, the Director of Content Comms at Netflix and a partner at the agency Freuds.
Studio Lambert https://www.studiolambert.com/shows.html
Pregnancy Loss Policy https://www.channel4.com/corporate/pregnancy-loss-policy
Menopause Policy https://www.channel4.com/corporate/menopause-policy
Future4 https://www.channel4.com/corporate/future4
BBC’s Alex Scott ‘proud’ of working class accent after peer’s elocution jibe
This article is more than 2 months old: Lord Digby Jones accuses Alex Scott of spoiling Olympics coverage by dropping her ‘g’s https://www.theguardian.com/inequality/2021/jul/31/bbc-alex-scott-proud-working-class-accent-digby-jones-elocution
@jamesmacleod https://twitter.com/jamesmacleod?lang=en
Linkedin: https://uk.linkedin.com/in/jamesmacleodcomms
@SamHodges https://twitter.com/SamHodges
Linkedin: https://uk.linkedin.com/in/samhodgescomms
Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor.
Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information
Nextdoor
Twitter: @Nextdoor_UK
Website: https://nextdoor.co.uk/
Follow us on Instagram @HYG5MPod
Find Rebecca:
Twitter: https://twitter.com/rebecca7roberts
https://twitter.com/threadandfable
Linkedin: Rebecca Roberts
Website: https://threadandfable.com/
Podcast: The Hear It podcast
Find Harriet:
Twitter: https://twitter.com/HarrietSmallies
Linkedin: Harriet Small
Website: https://www.commsoveracoffee.com/
Thursday Oct 14, 2021
Thursday Oct 14, 2021
This extended guest episode was recorded as part of our season 2 finale.
Our guest in this episode is Dr Clea Bourne. Clea, a senior lecturer at Goldsmiths’ University Media and Communications Department is one of the leading voices in the academia for the promotional professions of marketing, PR, and advertising. Not only is she an expert in the subjects that she teaches, but she also has in-depth knowledge and understanding of the Financial Markets. She is the author of several publications including her recent book, ‘Trust, Power and Public Relations in Financial Markets.
During our conversation, Clea was incredibly honest about NFTs, cryptocurrency and BlockChain, something we definitely struggle to get our heads around. We dive into the industry salary gap, how to prepare students for the future, job descriptions and what is missing in financial marketing campaigns.
Dr Clea Bourne - Goldsmith University https://www.gold.ac.uk/media-communications/staff/bourne/
Bourne, Clea D.. 2020. 'Public Relations and Finance'. In: Ralph Tench and Stephen Waddington, eds. Exploring Public Relations and Management Communication, Fifth Edition. United Kingdom: Pearson, https://research.gold.ac.uk/id/eprint/29636/
Trust, Power and Public Relations in Financial Markets (Routledge New Directions in PR & Communication https://www.amazon.co.uk/Relations-Financial-Routledge-Directions-Communication/dp/0415719216
Are too many finance providers conflating trust with technology? https://www.fintechfutures.com/2019/01/are-too-many-finance-providers-conflating-trust-with-technology/
AI cheerleaders: Public relations, neoliberalism and artificial intelligence https://journals.sagepub.com/doi/abs/10.1177/2046147X19835250
Hello Starling Bank https://www.youtube.com/watch?v=aVxrcj2P_KM
Twitter @bourne_clea https://twitter.com/bourne_clea?lang=en
Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor.
Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information
Twitter: @Nextdoor_UK
Website: https://nextdoor.co.uk/
Follow us on Instagram @HYG5MPod
Find Rebecca:
Twitter: https://twitter.com/rebecca7roberts
https://twitter.com/threadandfable
Linkedin: Rebecca Roberts
Website: https://threadandfable.com/
Podcast: The Hear It podcast
Find Harriet:
Twitter: https://twitter.com/HarrietSmallies
Linkedin: Harriet Small
Website: https://www.commsoveracoffee.com/
Wednesday Oct 13, 2021
Wednesday Oct 13, 2021
This extended guest episode was recorded as part of our season 2 finale.
Our guest this episode, is Polly Czoik, the Strategic Director, Engagement, Culture, and Organisational Development at London Borough of Hackney.
Polly has been at Hackney for close to two decades, starting as a communications officer. If anyone understands local government communications it is Polly, as the former Chair of the CIPR’s Local Public Services Group, and through her peer support work with the LGA, she has played a national role in local government, and in the wider PR industry as a voice for the public sector.
In this episode, Polly talks to us about why she stayed at Hackney, what she has learnt about inclusive recruitment, supporting a team and internal communications. She talks us through the Keep London Safe Covid campaign and how Hackney engaged with the community during the height of the pandemic.
Dancing on Ice: leadership with political astuteness by senior public servants in the UK http://oro.open.ac.uk/38472/
Keep London Safe Campaign https://www.londoncouncils.gov.uk/who-runs-london/keep-london-safe/keep-london-safe-campaign
Taylor Bennett Foundation https://www.taylorbennettfoundation.org/
Tributes paid to Hackney Orthodox Jewish leader Rabbi Avrohom Pinter who has died of Covid-19 https://www.hackneygazette.co.uk/news/hackney-s-rabbi-avraham-pinter-dies-of-coronavirus-covid-3658064
Find Polly
@PollyCziok https://twitter.com/PollyCziok
Linkedin https://uk.linkedin.com/in/polly-cziok-58a7a21b
Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor.
Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information
Nextdoor
Twitter: @Nextdoor_UK
Website: https://nextdoor.co.uk/
Follow us on Instagram @HYG5MPod
Find Rebecca:
Twitter: https://twitter.com/rebecca7roberts
https://twitter.com/threadandfable
Linkedin: Rebecca Roberts
Website: https://threadandfable.com/
Podcast: The Hear It podcast
Find Harriet:
Twitter: https://twitter.com/HarrietSmallies
Linkedin: Harriet Small
Website: https://www.commsoveracoffee.com/
Tuesday Oct 12, 2021
Tuesday Oct 12, 2021
This extended guest episode was recorded as part of our season 2 finale.
Our guest in this episode is Sue Anstiss a pioneer of women’s sport and marketing for almost 3 decades. A founding trustee of the Women’s Sport Trust and co-founder of the Women’s Sport Collective. Sue established Fearless Women last year and is host of the successful Game Changers podcast. Sue has worked in sports marketing and PR throughout her career and this year launches her book Game On: the unstoppable rise of women’s sport.
We talk to Sue about her new book, the value that fans of women’s sports have, the need for investment in the marketing, and PR of women’s sports.
Women Sport Fans: Understanding of Women Sports Audience by The Space Between Sports Agency
https://drive.google.com/file/d/1HNsCEEN6ftDieyQtLsf6KLa62f7jnA4Z/view
The Hundred
Game On: The Unstoppable Rise of Women's Sport
Lewes FC https://lewesfc.com/
Find Sue
@sueanstiss https://twitter.com/sueanstiss
The Game Changers Podcast https://pod.link/1464596772
The Women’s Sports Collective https://www.womenssportcollective.co.uk/
Fearless Women https://www.fearlesswomen.co.uk/
Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor.
Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information
Nextdoor
Twitter: @Nextdoor_UK
Website: https://nextdoor.co.uk/
Follow us on Instagram @HYG5MPod
Find Rebecca:
Twitter: https://twitter.com/rebecca7roberts
https://twitter.com/threadandfable
Linkedin: Rebecca Roberts
Website: https://threadandfable.com/
Podcast: The Hear It podcast
Find Harriet:
Twitter: https://twitter.com/HarrietSmallies
Linkedin: Harriet Small
Website: https://www.commsoveracoffee.com/