Have You Got 5 Minutes?

Linkedin: Rebecca Roberts

Website: https://threadandfable.com/

Podcast: The Hear It podcast

Find Harriet:

Linkedin: Harriet Small

Thursday Sep 02, 2021

We love you, but we‘re not buying it and Paul Stollery

Thursday Sep 02, 2021

In this episode, we ask whether you can trust social media metrics. While some may say that it is about brand building, the school of thought that engagement matters more still stands.

We are joined by Paul Stollery, Co-founder and Group creative director of agency Hard Numbers, The Hype Collective and is the co-founder of The Family. Hard Numbers is one of 2020’s standout agencies, winning a range of prestigious industry awards in their first year.

Hard Numbers' Parent Group Rebrands Ahead Of Expansion https://www.provokemedia.com/latest/article/hard-numbers'-parent-group-rebrands-ahead-of-expansion

Hard Numbers https://hardnumbers.co.uk/index

Hype Collective https://hypecollective.co.uk/

The Family https://thefami.ly/index.html#about

Contact Paul

Linkedin https://www.linkedin.com/in/paulstollery/?originalSubdomain=uk

Twitter https://twitter.com/paulstollery?lang=en

Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor.

Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information

Twitter: @Nextdoor_UK

Find Rebecca:

Linkedin: Rebecca Roberts

Podcast: The Hear It podcast

Find Harriet:

Linkedin: Harriet Small

Tuesday Aug 31, 2021

Stack Them Skills and Why Marketing and Communications Should Be A Part of Recruitment of Campaigns

Tuesday Aug 31, 2021

In this episode, we start by exploring the concept of skill stacking. Skill staking works in a way that you combine skills whether new or old in a way that combines them all to help you be more effective and available. The skills don’t necessarily need to be related to make a difference.

For our 5 minutes, dive into recruitment campaigns and the role that communications and marketing can play. We share some interesting ones that we have seen.

Outliers by Malcolm Gladwell

Happy Sexy Millionaire: Unexpected Truths about Fulfillment, Love and Success by Steven Bartlett

IoIC Profession Map https://www.ioic.org.uk/files/V2_ioic_profession_map.pdf

GCS Career Framework https://3x7ip91ron4ju9ehf2unqrm1-wpengine.netdna-ssl.com/wp-content/uploads/2020/03/Government-Communication-Service-Career-Framework.pdf

The Code Academy https://www.codecademy.com/

The best job in local government: Chief Executive, Hackney Council https://www.youtube.com/watch?v=1dvO4Vel-tc

Essex County Council No Magic subtitled https://www.youtube.com/watch?v=hra2Us8aDHQ

IKEA: Career Instructions https://www.youtube.com/watch?v=qwmXRAGDHeo

Kids talk about their firefighter mums- South Yorkshire Fire & Rescue https://www.youtube.com/watch?v=wOn5nDP80nA

Prison Officer Recruitment - Ministry of Justice (UK) https://amecorg.com/case-study/prison-officer-recruitment/ https://www.civilserviceawards.com/award-nominee/prison-officer-recruitment-team

For more information Twitter: @Nextdoor_UK

Find Rebecca:

Linkedin: Rebecca Roberts

Website: https://threadandfable.com/

Podcast: The Hear It podcast

Find Harriet:

Linkedin: Harriet Small

Thursday Aug 26, 2021

Launching a Podcast on Zero Budget and Nia Singleton on working with the community

Thursday Aug 26, 2021

In this episode, Harriet shares her recent experience of launching an in-house podcast series at work. We share our insights into what we have seen work well and what you could do with your resources.

In this episode, we are talking to Nia is the Community Liaison Manager in the UK for Tata Steel in Europe, and the host of the Steel Cast podcast series. She is also a board member for Thrive Women’s Aid specialising in communications and branding. She tells her she fell into comms and what she loves about working with the community.

Find Nia Twitter https://twitter.com/MrsNiaSingleton

Thrive Women’s Aid https://www.instagram.com/thrivewomensaid/

@ThriveWomensA Twitter https://twitter.com/thrivewomensa?lang=en

Listen to Steel Cast https://podcasts.apple.com/gb/podcast/steelcast/id1504709865

Podcast information

Zencastr https://zencastr.com/

Adobe Spark https://spark.adobe.com/sp/

NCS IO https://ncs.io/

Flimstro https://filmstro.com/

Bensound https://www.bensound.com/

Editing software:

Audacity https://www.audacityteam.org/

Useful articles

Podcast software: how to choose and which are the best https://restream.io/blog/best-podcast-recording-and-editing-software/

Tell Me Why - American Airlines https://podcasts.apple.com/us/podcast/tell-me-why/id1122166992

This episode is sponsored by Bananatag, the best platform to create professional employee communications in minutes. Bananatag allows you to create great content together, target the right employees and analyse and improve your messages. You’ll have access to better data which will allow you to create an amazing internal communications strategy.

Find out more https://bananatag.com/

Bananatag Use Cases https://bananatag.com/use-cases/

Blog https://blog.bananatag.com/internal-comms

The Bananatag Morning Show https://bananatag.com/morning-show/

Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor.Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information

Twitter: @Nextdoor_UK

Find Rebecca:

Linkedin: Rebecca Roberts

Podcast: The Hear It podcast

Find Harriet:

Linkedin: Harriet Small

https://www.campaignlive.co.uk/article/indefensible-%e2%80%93-birmingham-city-fc-slated-12-month-unpaid-media-marketing-placement/1725291?bulletin=campaign_breakfast_briefing

Tuesday Aug 24, 2021

Birmingham City F.C WTF? and Marketing to Over 60s

Tuesday Aug 24, 2021

In this episode we start by talking about the unpaid one-year media and marketing placement advert that was put out by Birmingham City Football Club and why it’s a problem.

For our 5 minutes, we explore marketing to over 60’s. What campaigns we have seen, the segmentation of the audience and what needs to change.

Research by Lloyds Banking has shown that although people over 65 make up 17.7% of the population they only feature in 6.2% of advertising, however when they do feature in advertising and marketing the narrative follows the line of stereotypes.

'Indefensible' – Birmingham City FC slated for 12-month unpaid media and marketing placement

Position, which offers expenses only, will require candidates to 'work unsociable hours where applicable' and 'contribute to the creative process, turning ideas into practical content'. by John Harrington

The Intern Uprising - This Is Uncomfortable https://podcasts.apple.com/us/podcast/the-intern-uprising/id1466681015?i=1000521640460

Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It by Jane Cunningham and Philippa Roberts

This Girl Can targeting older women https://www.prweek.com/article/1422548/sport-england-targets-older-women-new-phase-girl-campaign

‘Sex never gets old’: Vaginal dryness brand wins TfL ad diversity prize tackling ageism

Replens MD, an intimate moisturiser brand, has won £500,000 of advertising space across the Transport for London network, while Brompton Bicycle takes home second place.

https://www.marketingweek.com/sex-never-gets-old-tfl-diversity-prize/

Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor.

Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information Twitter: @Nextdoor_UK

Find Rebecca:

Linkedin: Rebecca Roberts

Website: https://threadandfable.com/

Podcast: The Hear It podcast

Find Harriet:

Linkedin: Harriet Small

Thursday Aug 19, 2021

Am I Stuck In A Rut or Is It Pandemic Fatigue? Fadumo Olow, Telling The Story Of Women’s Sport

Thursday Aug 19, 2021

In this episode, we talk about whether one of us is stuck in a rut or lacking ambition.

We are joined by Fadumo Olow, Social Media Editor for Telegraph Women Sport and Journalist.

She is a former footballer, has worked as a social worker, co-hosted a podcast called ‘I think she’s offside’ and written for the likes of Gal-Dem. Fadumo shares her experience of being a sports reporter, the stories that she has been working on and the things she has drawn on from her youth work.

Swimming caps for natural black hair ruled out of Olympic Games: International Swimming Federation rejects use of Soul Cap, saying it does not ‘fit the natural form of the head’ https://www.theguardian.com/sport/2021/jul/02/swimming-caps-for-natural-black-hair-ruled-out-of-olympic-games-alice-dearing

How West Ham Women are breaking new ground during Ramadan: Kenza Dali, Nor Mustafa and Hawa Cissoko speak to Telegraph Sport about their experience of fasting while playing elite sport https://www.telegraph.co.uk/womens-sport/2021/05/09/west-ham-women-breaking-new-ground-ramadan/

Special report: Nursing mums are being forced to choose between the Olympics and their babies. Around the world, Tokyo-bound Olympians have voiced resentment at how the stringent rules are skewed against nursing mothers https://www.telegraph.co.uk/womens-sport/2021/06/21/special-report-nursing-mums-forced-choose-olympics-babies/

Life Stories: Fadumo Olow on being a Black woman in sports journalism | Black History Month for BT Sport https://www.youtube.com/watch?v=Tp7ODb7NCzM

Find

Twitter @Fadumo_oo https://twitter.com/Fadumo_oo

Instagram @Fadumo_oo https://www.instagram.com/fadumo_oo/?hl=en

Linkedin https://uk.linkedin.com/in/fadumo-olow-39a249199

Read Fadumo’s articles https://www.telegraph.co.uk/authors/f/fa-fe/fadumo-olow/

In this episode, we talk about

Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor.

Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information

Nextdoor

Twitter: @Nextdoor_UK

Find Rebecca:

Linkedin: Rebecca Roberts

Website: https://threadandfable.com/

Podcast: The Hear It podcast

Find Harriet:

Linkedin: Harriet Small

Tuesday Aug 17, 2021

Destination Addiction and Communicating with Empathy

Tuesday Aug 17, 2021

In this episode, we have a chat about destination addiction. The idea that happiness on the other side of that next thing. Whether that is a promotion, new job, a successful campaign or viral tweet. For our 5 minutes, we share our thoughts on communicating with empathy and why it is important regardless of who your audience is. We share some resources which we’ve found helpful on how to communicate the death of an employee.

Destination Addiction | Robert Holden | TEDxFindhornSalon https://www.youtube.com/watch?v=u5p7qoedlPU

The Search for Happiness. A brief look at "destination addiction." by Mark D. Griffiths Ph.D. https://www.psychologytoday.com/gb/blog/in-excess/201607/the-search-happiness

How to communicate the death of an employee - All Things IC https://www.allthingsic.com/how-to-communicate-the-death-of-an-employee/

Guidance for Communicating A Death In Service https://cipr.co.uk/CIPR/Network/Groups_/Inside_content/Blogs_/Communicating%20_a_death_in_service.aspx

Juventus apologise after being condemned for offensive tweet https://www.theguardian.com/football/2021/aug/06/juventus-apologise-after-being-condemned-for-offensive-tweet

Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor.

Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information

Twitter: @Nextdoor_UK

Find Rebecca:

Linkedin: Rebecca Roberts

Website: https://threadandfable.com/

Podcast: The Hear It podcast

Find Harriet:

Linkedin: Harriet Small

Thursday Aug 12, 2021

Filtered Images, False Advertising and Raf McDonnell, Founder of Talent & Brands

Thursday Aug 12, 2021

In this episode, we talk about a new law that is coming in Norway, which will force social media influencers to declare if their images have been modified. The rules will apply to any paid posts across every social media platform. This is being done to help body image pressures among young people.

We also speak to Raf McDonnell the founder of Talent & Brands. A man who has worked on every side of brand deals. Raf worked at Fosters Beer, Walkers Crisps and Coca-Cola and then moved into the Entertainment Industry as Senior Vice President at leading Record Label - EMI Music. He has been at the table for some of the biggest brand deals and represented everyone from Robbie Williams, One Direction, Kylie Minogue, Carrie Underwood, NE-YO, Ariana Grande, Gorillaz, Coldplay, Dua Lipa and Tinie Tempah. Raf shares with us his secrets, the best way to measure an effective partnership, and his experience of being a brand-talent matchmaker. He shares insight into the 25-year Gary Lineker Walkers brand deal and his work with Kylie Minogue in the Specsavers deal.

Influencers react to Norway photo edit law: 'Welcome honesty' or a 'shortcut'?https://www.bbc.co.uk/news/newsbeat-57721080

Skims pulls Kim Kardashian AD but denies distorted finger was a photoshop fail https://www.independent.co.uk/life-style/skims-photoshop-kim-kardashian-video-b1862920.html

JLo Reveals Her Surprising Beauty Secret: Olive Oil https://www.womenshealth.com.au/jlo-reveals-her-surprising-beauty-secret-olive-oil

Singer Meghan Trainor says she was Photoshopped in her new music video https://www.businessinsider.com/meghan-trainor-says-photoshopped-me-too-music-video-2016-5?r=US&IR=T

Girl Guides: enhanced images need labeling online https://www.bbc.com/news/technology-54003536

InStyle magazine accused of lightening Kerry Washington’s skin tone on March cover https://www.independent.co.uk/news/people/news/instyle-magazine-accused-lightening-kerry-washington-s-skin-tone-march-cover-10027910.html

Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It by Jane Cunningham and Philippa Roberts

Walkers Crisps - Looney Tunes (1999, UK) https://www.youtube.com/watch?v=2wveC7eF_NA

Kylie Minogue glasses and sunglasses https://www.specsavers.co.uk/glasses/designer-glasses/kylie-minogue

Talent and Brands https://talentandbrands.com/

Linkedin https://www.linkedin.com/in/rafael-mcdonnell-709b462/?originalSubdomain=uk

Twitter https://twitter.com/rafmcd?lang=en

Instagram https://www.instagram.com/talentandbrands/?hl=en

Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor.

Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information

Twitter: @Nextdoor_UK

Find Rebecca:

Linkedin: Rebecca Roberts

Website: https://threadandfable.com/

Podcast: The Hear It podcast

Find Harriet:

Linkedin: Harriet Small

Tuesday Aug 10, 2021

4-day week in PR and Fandoms

Tuesday Aug 10, 2021

We share our thoughts on the 4-day work week and whether it would work for our industry. Is it time to think about a different approach after the success of Iceland’s trial, which has been the largest one in the World to date, with “overwhelming success”. For our 5 Minutes we talk about consumer loyalty and fandoms online. When does it become a problem and how do you interact with your audience when they hold significant power because of their numbers?

The 4-Day Week by Andrew Barnes

Stop The Clock, The Environmental Benefits Of A Shorter Working Week, May 2021 https://6a142ff6-85bd-4a7b-bb3b-476b07b8f08d.usrfiles.com/ugd/6a142f_5061c06b240e4776bf31dfac2543746b.pdf

Four-day week 'an overwhelming success' in Iceland https://www.bbc.co.uk/news/business-57724779

A watchdog in China is to tackle the power of fandoms after outcry following fans waste gallons of milk they bought as part of a marketing campaign for a reality TV show that encouraged fans to buy milk to use the promotional codes on the lids to vote for their favourite act; https://www.straitstimes.com/asia/east-asia/outcry-in-china-after-fans-of-talent-show-seen-pouring-away-milk-in-bid-to-support

Trump 'played' by K-pop fans and TikTok users who disrupted Tulsa rally. This article is more than 1 year old : Claimed tickets to rally were not used, which helped leave hundreds of seats empty at venue https://www.theguardian.com/us-news/2020/jun/21/trump-tulsa-rally-scheme-k-pop-fans-tiktok-users

Six Nations 2021 - Without Fans! https://www.talkingrugbyunion.co.uk/six-nations-2021-without-fans-/29026.htm

Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor.

Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information

Nextdoor

Twitter: @Nextdoor_UK

Find Rebecca:

Linkedin: Rebecca Roberts

Podcast: The Hear It podcast

Find Harriet:

Linkedin: Harriet Small

Thursday Aug 05, 2021

Wellbeing at work - more than a yoga class and the revival of internal communications with Dev Mistry

Thursday Aug 05, 2021

We talk about why wellbeing at work is more than a yoga class, and why it is important to think about a long term strategy.

In this episode we are talking to Dev Mistry, Internal Communications Executive at Virgin Media, who specialises in relationship management and engagement. Dev held PR roles in the automotive industry at Honda and Subaru UK before joining Virgin Media. We talked about the revival of Internal Communications during the pandemic, creating a channel mix that works for all your employees, the misconception of large budgets and how to make communications more inclusive for employees.

Find Dev Twitter https://twitter.com/DeMistryMan and Linkedin https://uk.linkedin.com/in/devrmistry

Find out more https://bananatag.com/

Bananatag Use Cases https://bananatag.com/use-cases/

Blog https://blog.bananatag.com/internal-comms

The Bananatag Morning Show https://bananatag.com/morning-show/

Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor.

Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information;

Twitter: @Nextdoor_UK

Find Rebecca:

Linkedin: Rebecca Roberts

Podcast: The Hear It podcast

Find Harriet:

Linkedin: Harriet Small