Document, rather than create and Alex Payne, The Room - building a marketing tech business

In this episode, we kick off by talking about why sometimes it’s better to document rather than think of a new idea from scratch. Anyone who has heard, watched or read anything by marketer Gary Vaynerchuk, will know that content is all around us and telling compelling stories doesn’t have to be complex. 

 

Our guest this week, is probably best known for his career as a sports broadcaster, Alex Payne although on most weeks can be found co-hosting the top Rugby Podcast, The Good, The Bad & The Rugby with James Haskell and Mike Tindall, in 2017 he founded The Room. In this episode he talks about how the idea of The Room came about - many of the best ideas have a link to Twitter it seems, and what it means to start a tech business in the marketing industry. 

 

How to create 64 Pieces of Content in a Day - Gary Vee  https://www.garyvaynerchuk.com/how-to-create-64-pieces-of-content-in-a-day/ 

Jessica Alba - Founder of The Honest Company  https://www.youtube.com/channel/UCxBoeUj2PtzcOx_C2ayEEPg

Our Day https://www.local.gov.uk/our-day 

The Lions Tour 2021 https://www.lionstour.com/2021/fixtures/ 

The Good The Bad & The Rugby https://goodbadrugby.com/  

 

Find Alex 

Twitter https://twitter.com/alexpaynetv?lang=en 

Linkedin https://www.linkedin.com/in/arapayne/?originalSubdomain=uk 

The Room https://www.theroom.io/ 

Twitter https://twitter.com/theroomunlocked 

 

Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor. 

Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information 

Nextdoor 

Twitter: @Nextdoor_UK

Website:  https://nextdoor.co.uk/ 

 

Follow us on Instagram @HYG5MPod 

 

Find Rebecca: 

Twitter: https://twitter.com/rebecca7roberts

https://twitter.com/threadandfable  

Linkedin: Rebecca Roberts 

Website: https://threadandfable.com/ 

Podcast: The Hear It podcast 

 

Find Harriet:

Twitter: https://twitter.com/HarrietSmallies  

Linkedin: Harriet Small

Website: https://www.commsoveracoffee.com/